There’s a strange feeling in the air. Something deeply familiar, yet difficult to name at first. It’s the feeling of a country standing on the edge of a decision that will change everything. It’s that gnawing sense of uncertainty, paired with a reckless hunger for change.
It’s as if it’s 2016 again. It’s the Brexit feeling, and Nigel Farage can sense it. Once again, he’s promising everything. A return to national greatness. An end to immigration. Tax cuts. Freedom of speech. Proper policing. Strong borders. Better healthcare, if only we’re bold enough to take another leap into the unknown. No specifics though, no costings, no accountability, just that same seductive slogan in a new voice: ‘Take back control.’
The parallels to 2016 are hard to ignore. Back then, Farage wasn’t the official figurehead of Vote Leave, but he didn’t need to be. He understood the emotional register of the moment better than anyone else. The Leave campaign, with its wild promises and flag-waving fury, spoke directly to a country tired of being patronised, marginalised, and left behind. Facts didn’t matter, but feelings did.
Almost a decade later, Farage is here, reading the room once again.
Reform UK is surging not because it has a coherent vision for Britain, but because it taps into the same sense of rage and despair that fuelled Brexit. The cost-of-living crisis, collapsing public services, and the lingering rot of austerity have left people more desperate than ever. Voters are angry. They’re tired of being ignored. Farage, ever the opportunist, is appealing once again to the so-called ‘silent majority.’
But let’s be clear: this isn’t a solution. It’s a trap. Reform UK isn’t selling a roadmap. It’s selling a fantasy. As with Brexit, it’s doing so with confidence, clarity, and no intention of cleaning up the mess afterward.
The tragedy is that people have every reason to be angry. Fourteen years of Conservative misrule have hollowed out the country. Kemi Badenoch inherited a Conservative Party in a death spiral; the Tories have become a husk obsessed with culture war distractions while real wages fall and communities crumble. Meanwhile, Labour, under Keir Starmer, offers little more than technocratic caution and mealy-mouthed centrism. There’s no fire or moral ambition with them. No real fight.
It’s into this vacuum that Farage steps once more; not as a statesman, but as a performer. The stage is his, not because he deserves it, but because everyone else has walked off. That’s what makes this moment so dangerous. Farage doesn’t need to win a debate. He only needs to be the loudest man in a silent room.
And right now, that silence is deafening.
The Baggage of the Tories and the Fear of Labour’s Caution
For much of the last century, British politics revolved around two competing poles: a Conservative Party rooted in order and tradition, and a Labour Party grounded (at least nominally) in the interests of working people. But today, both poles are failing. The Tories are broken, and Labour is trapped within its own dogma. Farage is circling like a vulture over both.
The Conservative Party is no longer the dominant political machine it once was. Fourteen years in power have destroyed its credibility. Brexit, austerity, Partygate, Covid-19, economic mismanagement, culture war posturing, and a revolving door of prime ministers have left it politically toxic. The public knows it. The party knows it. The sheen of competence is gone. What remains is a party frantically shouting about pronouns while the public worry about food prices, rent, and hospital waiting times.
Badenoch’s leadership, built on a blend of hard-right identity politics and vague post-Thatcherite economic nods, might excite a sliver of the base, but for most voters, it’s too little, too late. There’s no reset button for a party that’s spent over a decade hammering the very systems it now claims it can fix.
That might explain why Labour has played it so safe. Starmer’s strategy (if it can be called that) appears to be built on the belief that if he simply stands still while the Conservatives implode, he will win by default. Labour is betting on exhaustion rather than enthusiasm. It wants to be the party you vote for when you’re tired of being angry. The party of competence. The adults in the room.
But competence without courage is not enough. What’s missing from Starmer’s Labour is belief - belief in something better, something worth struggling for.
The refusal to lift the two-child benefit cap, a policy that plunges hundreds of thousands of children into poverty is, without any doubt, a moral failure. The continual opening of the NHS to privatisation, the cautious rhetoric on housing, and the flattening of any radical vision have all contributed to the growing sense that Labour is not really a vehicle for change any more, but a mechanism of polite management. To the average voter, especially one struggling on the margins, Labour doesn’t look like it’s going to change their life.
This lack of political courage leaves a gaping hole - one Farage is only too eager to fill. Here is the problem: when no one is offering hope, people will settle for anger. Farage understands this. He doesn’t need to provide workable policies. He only needs to talk like he gets it. When he rails against the ‘metropolitan elite’ and the ‘immigration free-for-all,’ he’s not trying to win the centre. He’s trying to give voice to fury. Labour’s refusal to speak directly to that anger, to channel it into something constructive, leaves the door wide open for someone like Farage to weaponise it.
He is not convincing people he has the answers. He is instead convincing them that, at best, no-one else even understands the question and at worst, no-one cares about the question. For many, that’s enough.
What is so galling is that Farage’s rise is not inevitable. Labour had the chance to shape the national conversation: to speak boldly about redistribution, justice, and the climate. To be unafraid of the right-wing press. To offer working-class communities something real after a decade of lies. They still have this chance, but they need to be bold, otherwise it looks like they’re choosing timidity. Or they appear as if they’re only reacting to Reform UK, which allows Reform to lead the narrative. People are scared already - of rent hikes, NHS collapse, stagnant wages, and futures that seem to be closing down rather than opening up.
So, it could be said that Farage is not rising because he is popular. He is rising because Labour is not brave. He is not surging because he is trusted, but because Labour refuses to take the risk of truly standing for something. In a moment like this, neutrality is complicity. Starmer may think he is avoiding risk, but by ceding the emotional territory to Farage, he is actually creating it.
Farage’s Fantasy Politics: Promising Everything, Whilst We Will Risk Everything
There’s something eerily familiar about the promises Nigel Farage is making. Once again, he’s offering a Britain that could be richer, freer, more secure, more sovereign; a nation unshackled from rules, regulations, and compromise.
Does that sound familiar? It should, because it’s Brexit all over again.
Back then, it was ridding ourselves of ‘swarms’ of European immigrants, £350 million a week to the NHS, sunlit uplands, global trade triumphs, and the reclamation of British ‘sovereignty.’ Now, it’s lower taxes, higher pensions, better benefits, tighter borders, ‘free speech,’ and a fully functioning health service - all with zero credible funding plans and zero admission of trade-offs.
Reform UK’s platform isn’t so much a policy offer as a wish list: tough on immigration, generous on benefits, libertarian on rights (unless you’re marginalised), and apparently immune from the laws of economics. The costings are vague, the implications glossed over, and the delivery mechanisms undefined (Stacey, 2025.) It’s the politics of whatever you want to hear, wrapped in Union Jacks and outrage.
His genius (dare we can call it that?) is understanding how much emotional currency there is in defiance. In 2016, the promise wasn’t ‘here’s what Brexit will deliver,’ but ‘don’t let them tell you what to do!’ The appeal wasn’t about economics; it was about agency. Identity. Payback.
He’s selling the same package now: take a stand, reject the establishment, back yourself. It doesn’t need to hold water; it only needs to hold attention. With a media ecosystem addicted to conflict and spectacle, Farage’s pitch is guaranteed airtime. Scratch the surface however, and the contradictions pile up fast.
He says he’ll scrap the two-child benefit cap - a policy introduced by the Tories and upheld by Labour - and yet routinely blames the benefits system for fostering dependency. He’s promised to return winter fuel payments to pensioners, while refusing to guarantee the triple lock. He’s hinted at major increases in police and military spending, while talking up tax cuts (Farage, 2025.) He claims to speak for the working class yet remains fundamentally committed to a libertarian economic model that has battered working-class communities for decades.
The numbers don’t add up, and they never did. But that’s not the point. Farage isn’t trying to win over economists. He’s trying to win over people who feel ignored, and if that means offering the impossible then so be it, because the impossible feels better than the unbearable.
This is where Reform UK’s danger lies. It presents itself as a rupture, a break from the old politics, but in reality, it’s a remix of everything that’s already gone wrong. It’s Brexit again, with fewer checks and balances. It’s Thatcherism again, with more flags. It’s a future built not on solidarity or shared purpose, but on division, rage, and magical thinking.
Brexit wasn’t a catharsis. It was a catastrophe. And Farage didn’t stay to clear up the mess, he ran. Like all grifters, he knows when to exit before the bill comes due. Now he’s knocking again, this time with the promise of a Britain made whole, if only we trust him just one more time.
Farage doesn’t want to rebuild Britain. He wants to blow it up and pretend it’s being renovated. And yet, he’s gaining traction. Labour refuses to articulate a better story, and the Conservatives are politically bankrupt. Millions of people are sick of being lied to and patronised. Farage offers them a different kind of lie – one of simplicity, of clarity, of conviction.
What he’s offering isn’t a plan. It’s a fantasy. The leap he’s asking us to take is the same as before; into the arms of an opportunist who thrives in chaos but never stays to face the consequences.
Warning Signs: What a Reform UK Government Would Mean
Nigel Farage may talk like a man of the people but scratch the surface and you’ll find a deeply dangerous agenda, one that could fundamentally remake Britain in ways most voters haven’t fully considered. Behind the noise, the contradictions, and the pub chat performance lies a quietly radical vision of rollback and privatisation, where the institutions that define public life are no longer protected, but sold off or dismantled entirely.
Nowhere is this more apparent than in Reform UK’s approach to the NHS.
UNISON Birmingham quotes Farage as saying, “I think we’re going to have to move to an insurance-based system of healthcare” and that the Reform UK manifesto “laid out £50 billion of cuts to the NHS, the education system and social care” (Unison Birmingham, 2025.) The Byline Times also reported that Farage has repeatedly praised the U.S. insurance-based system, where access to healthcare is tied to employment or wealth, and millions are left without coverage (Mortimer, 2025.) His language is careful, but the implications are not. A vote for Reform UK is not a vote for a better NHS. Instead, it’s a vote to tear it down, and replace it with something brutal: less public provision, more outsourcing; more room for private insurers to step in, and fewer rights for the patient. This is class war. It’s a dismantling of the post-war settlement that enshrined healthcare as a human right, not a market product.
And if that sounds alarmist, it should, because the NHS is not an abstract symbol. It’s the difference between life and death for millions. It is the single most trusted institution in Britain, and yet it’s hanging by a thread. Underfunded, demoralised, understaffed. What it needs is investment, reform rooted in care, and democratic accountability. What Farage would offer is a bonfire of protections, dressed up as common sense.
The NHS is only one part of the picture, though. Alongside economic populism and libertarian posturing, Reform UK is also cultivating a darker, cultural authoritarianism, one that should terrify anyone who cares about individual rights, women’s freedom, and democratic norms.
Farage has already begun gesturing toward a rollback of abortion rights. His alignment with extreme anti-abortion groups further underscores the ideological shift underpinning his campaign. In November 2024, he collaborated with the US-based Alliance Defending Freedom (ADF), a Christian legal advocacy group known for its global efforts to outlaw abortion.

During a London press conference, Farage questioned the UK’s 24-week abortion limit, citing medical advancements that allow premature babies to survive at 22 weeks. He suggested that this discrepancy warranted parliamentary debate, stating, “That to me would be worthy of a debate in Parliament” (Colbert, 2024.) While Farage frames this as a matter of free speech and conscience, his association with ADF - a group actively working to roll back reproductive rights worldwide - signals a troubling willingness to import American-style culture wars into British politics. This move raises concerns about the potential erosion of established reproductive freedoms under a Reform UK government. Also, in May 2025, he said it was “ludicrous” that abortion is permitted up to 24 weeks (Culbertson, 2025.) This is no isolated remark. It’s a signal, another dog whistle to the growing movement of reactionaries who want Britain to follow the United States down a path of reproductive regression.
And it won’t stop at abortion. The party’s rhetoric on immigration is already dehumanising. Its stance on trans rights and ‘woke ideology’ is cribbed directly from the U.S. culture war playbook. Its supporters are often indistinguishable from the online far-right: conspiratorial, angry, and utterly convinced that Britain is under siege from modernity itself.
This is the terrain Farage wants to fight on. It has nothing to do with solving the country’s problems. It’s all about shifting the blame onto the most vulnerable - migrants, benefit claimants, trans people, single mothers - while carving out more space for private profit and executive power.
In short, Farage is not offering to fix what’s broken. He is offering to break what’s left.
Yet, for many voters, these dangers feel abstract. What they see is a man who says what others won’t; someone who seems to care or at least sounds angry on their behalf. But this is the trick. Farage isn’t the answer to the betrayal of the past decade – he is its logical extension. He’s not a break from Tory failure, he’s the raw id of it, stripped of spin and shame.
To elect a Farage-led government would not be a revolution. It would be an exorcism of democracy, where anger replaces accountability, and freedom is redefined as the right to hate.
The warning signs are flashing. Once again, we are being asked to leap, not because we’re being offered something better, but because we’re being told we have nothing left to lose.
This Is Not an Endorsement of Labour or the Tories
Let’s be absolutely clear: this is not a call to rally behind Keir Starmer’s Labour Party or to forgive the Conservative Party for the damage of the last 14 years. This article is not an appeal for deference, or loyalty, or misplaced faith in a system that has betrayed millions.
Britain’s two main parties have both failed. The Tories through greed, cruelty, and arrogance. Labour through cowardice, calculation, and a refusal to lead with principle. Together, they’ve overseen over a decade of deepening inequality, crumbling infrastructure, rising living costs, and moral drift. Neither offers a bold vision for a fairer future. Many voters, quite rightly, feel abandoned.
So no, this is not an endorsement. But it is a warning.
Because while Labour’s failures may be disappointing, and the Tories’ collapse well-deserved, the answer is not to hand power to Nigel Farage and Reform UK. They do not represent a rupture with the system. They represent the system at its most cynical, exploitative, and dangerous.
Farage has never fought for the working class. He has no lived connection to it at all, no loyalty to its institutions, no investment in its survival. He has spent decades sneering at benefit claimants, defending bankers, and flirting with authoritarianism. His briefcase populism: tailored suits, tough talk, crocodile tears for ‘ordinary folk’ is a performance. He wants you to think he’s your mate.
His record is one of self-promotion, not public service. He helped sell Brexit, and then vanished when it came time to implement it. He whipped up rage, then stepped back while others handled the fallout. Now, as the consequences of that project continue to unravel, he’s trying to reposition himself as the man to fix what he broke.
It is because Labour refuses to speak boldly and because the Tories have forfeited trust, that his message is landing. This is the crisis we face: a political culture so drained of vision, so allergic to courage, that a man like Farage, who offers no solutions, only spectacle, can seem like the only one telling the truth.
Rejecting Farage is not the same as embracing the status quo. In fact, rejecting Farage means demanding better from Labour, from the left, from the entire political class. It means refusing to be tricked again and not leaping into the unknown simply because the familiar has failed you.
We deserve more than this sorry, cynical choice, but we won’t get it by choosing the loudest liar in the room.
Nigel Farage Is Not the Answer
We’ve stood on this cliff edge, listening to Nigel Farage tell us that salvation lies just one vote away, if only we’re brave enough to take the plunge. He told us Brexit would bring sovereignty, security, and control. That it would make our lives better. That the experts were wrong. That the cost would be nothing. Millions believed him.
That leap was taken. We are still falling.
Now, Farage is back with the same pitch, only different packaging. This time, it’s not the EU he wants to sever ties with, it’s the entire post-war consensus. He wants to recast the very role of government: not as a guarantor of the public good, but as a handmaid to private interests. Not as a force for stability, but a tool of cultural vengeance. He is making the same promises he always does: you’ll be richer, freer, more in control, no cost, no sacrifice, no risk.
The NHS. Reproductive rights. Human rights. Public services. Democratic norms. Dignity. They are all in the firing line, cloaked in rhetoric about ‘common sense,’ ‘reform,’ and ‘taking Britain back.’ Farage is not offering to take Britain back. He’s offering to tear it down and pretend it’s what you wanted all along.
Indeed, the conditions are ripe for him: the Tories are finished and Labour is afraid of its own shadow. Millions feel betrayed and voiceless. There’s a vacuum, and Farage knows exactly how to fill it - not with solutions, policies, and truth, but with soundbites, performances and whatever truth is convenient.
The greatest danger isn’t Farage’s ability to lie, but our willingness (again) to believe him.
We cannot afford to fall for it a second time. Whilst the Brexit delusion was built on slogans, this one is built on something worse: the belief that because nothing else has worked, we may as well try him. But Farage is not a last hope. He’s a last con. A man who promises everything, delivers nothing, and walks away before the damage can catch him.
We don’t need another leap into the unknown. We can’t afford that. We need to plant our feet, look hard at what’s collapsing around us, and demand something better. We need politics with courage, truth and moral clarity. Not this; not him, because we’ve been here before and we know where it leads.
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References
Culbertson, A. (2025) ‘Nigel Farage says it is 'utterly ludicrous' to allow abortion up to 24 weeks.’ Sky News, 27 May. Available online: https://news.sky.com/story/nigel-farage-says-it-is-utterly-ludicrous-to-allow-abortion-up-to-24-weeks-13375431 [Accessed 29 May 2025.]
Colbert, M. (2024) ‘Nigel Farage Teams Up With Extreme Anti-Abortion Group and Calls for Debate on Restricting Abortion Rights in UK.’ Byline Times, 29 November. Available online: https://bylinetimes.com/2024/11/29/nigel-farage-teams-up-with-extreme-anti-abortion-group-and-calls-for-debate-on-restricting-abortion-rights-in-uk/ [Accessed 29 May 2025.]
Farage, N. Quoted in Whannel, K. (2025) ‘We want to make it easier to have children – Farage.’ BBC News, 27 May. Available online: https://www.bbc.co.uk/news/articles/c5yx062pvlvo [Accessed 29 May 2025.]
Mortimer, J. (2025) Nigel Farage Says He Is ‘Open to Anything’ When It Comes to Replacing NHS With ‘Insurance Based Model.’’ Byline Times, 27 January. Available online: https://bylinetimes.com/2025/01/27/nigel-farages-latest-nhs-comments-spark-fresh-scrutiny-of-reform-uks-health-policy/ [Accessed 29 May 2025.]
Stacey, K. (2025) ‘Nigel Farage accused of ‘fantasy promises’ with expensive policy pledges.’ The Guardian, 27 May. Available online: https://www.theguardian.com/politics/2025/may/27/nigel-farage-refuses-to-commit-to-keeping-pensions-triple-lock-if-he-wins-next-election [Accessed 29 May 2025.]
UNISON Birmingham (2025) ‘Danger Reform UK.’ 25 March. Available online: https://birminghamunison.co.uk/2025/03/25/danger-reform-uk/ [Accessed 29 May 2025.]